How should a CBD store organise its categories?
Keep it shallow and organised by product type, with one main category per product and a short useful intro on each.
Start here
Organise by product type, keep it shallow and avoid overlap. Shoppers and search engines both find their way more easily.
A simple pattern
- Top level: product type, such as oils, capsules, topicals, edibles
- Optional second level: format or strength range
- Filters for flavour, size and other attributes, rather than new categories
- Pet products in their own section where legal
Common mistakes
Categories named after benefits, which invite claims. Several categories holding the same products. Deep trees where products sit four clicks down. Empty categories left over from old ranges.
Category intros
Two or three sentences explaining what the category includes and how products differ. Factual, no promises.
This is Playbook 2 on the playbooks page.