Quick-Win SEO Playbooks for CBD Stores

Pick a playbook, follow the steps, run the done test. Each one is sized for a few hours or less.

Playbook 1: Product page tune-up

Write a unique title and description for each product. Add format, strength per serving, ingredients and a link to the certificate of analysis. Replace copied supplier text. Done test: no two product pages share a paragraph. Details in fastest product page fixes.

Playbook 2: Category clean-up

Group products by type, such as oils, topicals, edibles and pet products where legal. Remove overlapping categories and empty ones. Give each category a short intro. Done test: every product sits in one main category, two clicks from the home page. See category structure.

Playbook 3: Internal links

Link related products to each other and categories to their best sellers. Link guides to the products they mention. Done test: no important product has zero links pointing to it from your own site.

Playbook 4: Reviews policy

Publish a short policy explaining what reviews you accept and what you remove, including health claims. Apply it consistently. Done test: the policy is linked near your reviews. Wording ideas in reviews policy wording.

Playbook 5: Duplicate and thin pages

Find variant pages that differ only by size or flavour and consolidate them with options. Remove or improve pages with a sentence or two of text. Done test: a site search for your top product shows one clear page.

Ground rules

• No health or medical claims in titles, descriptions or reviews
• Age and availability notes where your jurisdiction requires them
• Rules differ by state and country; this is not legal advice