What are the fastest fixes for a CBD product page?

Rewrite the title, replace copied text with your own description, add key product facts and link the lab report.

Four fixes cover most of the gap between a weak product page and a solid one. Each takes minutes per product.

The four fixes

  • Title: product name, format and strength. No claims, no keyword pile-ups.
  • Description: your own words about what the product is and how it is made. Drop text copied from suppliers.
  • Facts block: amount per serving, servings per pack, ingredients, hemp source.
  • Lab link: the current certificate of analysis, hosted on your own site.

Skip these

Words like cure, heal, treat or relieve, and lists of conditions. They create risk with regulators, payment processors and platforms, and they don’t help shoppers compare products.

Then

Add links from the product to its category and to related products. Check the page loads quickly on a phone.

Step-by-step in the 30-minute product page fix. Rules differ by state and country.

All questions